Can I send targeted emails based on subscriber data?
In each list, Newsberry has a feature called sub-lists. Sub-lists allow you to create targeted groups of subscribers based on search criteria. For instance, find all subscribers with the zip code 19103. With that sublist, you could send a campaign to all subscribers with the zip code of 19103.
Sublists can be found by going to the Subscribers tab, then choosing Sublists.
Sublists are based on data that you have for each subscriber. Before getting started with sublists, you should read about importing and custom fields.
We are going to start with a simple list of subscribers for this example.
To create your first sublist, click the Create Sublist button.
On the next page, you will see a set of search conditions based on the fields in your list. You can specify whether the field contains or does not contain the search keyword that you insert. You can also specify whether all conditions (each one must be met) or any condition should be met when searching for subscribers. You may use * for wild characters or separate multiple search values with a comma.
You can click on Add another condition to search another field or click Find Subscribers to produce results on the current search criteria. When the search is complete, it will display a sample of the subscribers that were found to verify that your search data is correct. Notice that the search criteria is highlighted.
After reviewing the results and verifying that they are correct, you can give the sublist a name and save it. Make sure to provide a descriptive name based on the criteria.
After the sublist has been saved, it will appear on the main sublist page as your first sublist.
At any time, you can click on this sublist to view all of the subscribers in the sublist.
The next step is to lean how to use a sublist when sending. This part is easy. When creating a new campaign, the second step is called Assign Recipients.
On this step you will now see your new sublist as an option for your recipients. By selecting this sublist, the campaign will only be sent to this group of subscribers. If you have multiple sublists, you can send to many at one time.
Please note:
If you send to multiple sublists, Newsberry will not send duplicate emails to a subscriber in both sublists. Sublists grow. Since each sublist is based on search criteria, the number of subscribers will change as people unsubscribe, bounce, or subscribe.