Knowledge Base: What are Bounced emails?
This question is asked often and can have many meanings. In short, a bounce is when an email is returned back to Newsberry's email servers after being sent.
This can happen for many reasons:
- The email address no longer exists (Hard Bounce)
- The person is out of the office or the mailbox is full and not accepting emails (Soft Bounce, Auto Responder)
- There were problems connecting to the person's mail server (Transient, DNS Error)
- A message was returned asking for approval (Challenge Verification)
- A change of address was sent (Address Change)
How Newsberry handles bounces
In Newsberry reports, detailed information for each bounced email is provided. When emails are identified as Hard Bounce they are automatically deactivated from your list. The next time you send, these emails will not be included. This is done to remain polite to mail servers Newsberry sends to, as well as keep your lists clean.
To view the detailed bounce information for each email, go to the report for that campaign and click on the link for the number of bounces. This will open a new page displaying the bounce types and emails. By clicking in the (?) icon, it will reveal the actual bounce message from the server.
What you can do about bounced emails
In most cases, bounced emails are out of your control. These emails should be cleaned from your list. There are some exceptions though.
False positives
In some cases, an email might hard bounce, but still be valid
due to the way the server rejected the message. If you feel and
email was bounced incorrectly, you can activate the email again by
clicking on the check mark ( 
) next to the email address.
Address Change
If an address change is requested, it is best to contact those subscribers individually and as for the new email address. You can then edit the subscribers information to make sure your list is up to date.
Challenge Verification
Some subscribers sign up for services that force you to confirm your identity (email) before they accept emails from you. This is called a Challenge/Response. If you noticed some bounced emails with this status, we also recommend that you contact these subscribers individually to be granted sending access to the person's email.