Knowledge Base: How do I add custom tags to my emails?
Newsberry supports a wide range of custom tags that can be inserted into your campaign content. While creating your email, the details of the tags and their usage can be found on Step 3: Add content of the Create and Send process. Above the form there is a small link labeled View Custom Tags.
When clicking on this link, a list of options are displayed explaining how tags can be used in campaigns. Each tag has a similar format. The name of the tag is surrounded in brackets [ ] and is spelled in ALL CAPS. If you are creating HTML emails, these links should be wrapped in HTML link code.
Here are the tags that Newsberry currently supports:
[COMPANY] Inserts the company name from the sender signature used for the campaign.
[ADDRESS] Inserts the address from the sender signature used for the campaign.
[NAME] This tag will insert the subscriber's name where it is placed.
[EMAIL] This tag will insert the subscriber's email address where it is placed.
[SUBSCRIBE] This will insert a subscribe link to a Newsberry form where a user can subscribe to your list.The form looks similar to this.
[UNSUBSCRIBE] This will insert an unsubscribe link that will automatically remove this subscriber from your active list.The form looks similar to this. Learn more in the unsubscribe help article.
[ONLINE VERSION] This tag provides a link to view an online version of the campaign. This can be useful if users have trouble viewing your email in certain email clients.
[UPDATE PROFILE] This will insert a link to a form where the subscriber can view his/her profile and update the information. The form looks similar to this.
[SEND TO FRIENDS] This will insert a link to a form where the subscriber can share a campaign link with friends.
[CONFIRMLINK] This will insert a link that subscribers can click to confirm their subscription. By confirming subscriptions you ensure that subscribers want to receive future campaigns. Read the help article about confirming subscriptions to learn how this can improve delivery.
Custom field tags
If you have setup custom fields in your list, each field can be used to retrieve data about the subscriber. For instance, if you added a field for City for each subscriber in your list, you can insert the tag [CITY] in your email. This will be converted to the city for that subscriber (Chicago, for example).
This method can be repeated for any custom fields. Just insert the name of the field in ALL CAPS and between brackets [ ]. The data for that subscriber will be inserted into the content. This can be useful when sending targeted emails. It allows you to customize content for each user based on the data you have in the system.