Can I send targeted emails based on subscriber data?

In each list, Newsberry has a feature called sub-lists. Sub-lists allow you to create targeted groups of subscribers based on search criteria. For instance, find all subscribers with the zip code 19103. With that sub-list, you could send a campaign to all subscribers with the zip code of 19103.

Sub-lists can be found by going to the Subscribers tab, then choosing Sub-lists.

Sub-lists are based on data that you have for each subscriber. Before getting started with sub-lists, you should read about importing and custom fields.

We are going to start with a simple list of subscribers for this example.



To create your first sub-list, click the Create Sub-list button.



On the next page, you will see a set of search conditions based on the fields in your list. You can specify whether the field contains or does not contain the search keyword that you insert. You can also specify whether all conditions (each one must be met) or any condition should be met when searching for subscribers. You may use * for wild characters or separate multiple search values with a comma.



You can click on Add another condition to search another field or click Find Subscribers to produce results on the current search criteria. When the search is complete, it will display a sample of the subscribers that were found to verify that your search data is correct. Notice that the search criteria is highlighted.



After reviewing the results and verifying that they are correct, you can give the sub-list a name and save it. Make sure to provide a descriptive name based on the criteria.



After the sub-list has been saved, it will appear on the main sub-list page as your first sub-list.



At any time, you can click on this sub-list to view all of the subscribers in the sub-list.

The next step is to lean how to use a sub-list when sending. This part is easy. When creating a new campaign, the second step is called Assign Recipients.



On this step you will now see your new sub-list as an option for your recipients. By selecting this sub-list, the campaign will only be sent to this group of subscribers. If you have multiple sub-lists, you can send to many at one time.

Some things to note:

  • If you send to multiple sub-lists, Newsberry will not send duplicate emails to a subscriber in both sub-lists.
  • Sub-lists grow. Since each sub-list is based on search criteria, the number of subscribers will change as people unsubscribe, bounce, or subscribe.